Industry Solution

Custom Event Platform — Concert, Festival, Conference Software

We'd design custom software platforms that unify ticketing, location-aware social engagement, sponsorship, and post-event community for concert, festival, and conference organizers — tailored to your event flow on a single production-grade stack.

The Turkish events sector has gone through two major shifts in the last five years: ticketing went fully digital, and attendee behaviour became social-media native. Yet most organizers still operate on the same three or four off-the-shelf ticketing platforms — 8-15% of ticket revenue is paid as commission, attendee data ends up as the platform's asset, and sponsorship sales plus real-time on-site engagement get squeezed into the platform's standard template. For organizers moving more than 100,000 tickets a year this setup works operationally but slows growth strategically.

This page lays out our custom platform approach for niche organizers: not an off-the-shelf SaaS, but a production system built around your event flow, sponsor relationships, and brand identity. Below you will find the common bottlenecks, Babil's solution thesis, and our technology stack.

Common Problems in the Events Sector

Off-the-shelf ticketing platforms take 8-15% commission; for high-volume organizers that commission line roughly matches the payback window of building your own platform.

Sponsorship packages are standardized on third-party platforms; bespoke slots like 'gold sponsor's logo on the app home screen for the entire festival week' cannot be defined, capping sponsorship revenue.

Location-based promotion (geo-fenced push) is simply absent; the value of pushing 'side gate is empty, walk in now' to a user 500 metres from the venue, or a between-set food campaign, is left on the table.

Post-event user retention is close to zero; the attendee used the ticket, you could not add them to your CRM, and the rate at which they return for your next event is bound to organic traffic.

Ticket scalping cannot be stopped with a static QR; resale platforms move tickets at 2-3x face value, which damages your brand and produces 'this ticket has already been used' arguments at the gate.

Babil's Solution Thesis

The location-based social event platform approach we'd recommend for Turkish concert and event organizers returns ticket commission to the organizer's control, lifts sponsorship sales out of the standard slot template into bespoke design, and sustains the attendee relationship after the event through post-event community modules. We've validated this design pattern on a real concert-and-event platform reference (details in our case study). The backbone of the approach is to position ticketing not as the centre of the system, but as one corner of a social-location-sponsor triangle: the attendee lives in a single app from purchase moment to post-event community.

Architecturally we'd ship three layers. The ticketing layer is not a generic e-commerce flow — it includes dual iyzico + Stripe integration, rotating QR, device binding, optional blockchain authenticity verification, and an offline-first gate scanner application. The social-location layer carries PostGIS geofence definitions, festival ground mapping, attendee-to-attendee check-in, and live crowd-density heatmaps; this layer would give the organizer not just a marketing tool, but an operational command console. The sponsorship + community layer covers programmatic ad slot management, sponsor analytics (impression, dwell time, conversion), post-event community feed, and push retargeting — so what you sell to sponsors is measurable user engagement, not logo exposure.

Process

01

Event Flow Definition

We document your end-to-end event flow: from ticket purchase to gate entry, between-set experience to post-event communications. We extract sponsor contract technical requirements and your seasonal calendar.

02

Ticketing + Payment Integration

Dual iyzico + Stripe gateway, rotating QR architecture, device binding, offline-first gate scanner application, and an in-platform secondary transfer flow. Optional blockchain verification for high-value products.

03

Social + Geo-Push Layer

Geofence definitions on PostGIS, festival ground mapping, attendee check-in, live crowd-density heatmap, targeted push over FCM/APNs. Battery-friendly location tracking via iOS Significant Location Change and Android Geofencing API.

04

Sponsorship + Ads Module

Programmatic slot management (home screen banner, splash, between-set interstitial), sponsor analytics dashboard (impression, dwell, conversion), self-serve sponsor portal. Sponsors run their own campaigns, your operations load goes down.

05

Post-Event Community

Post-event feed (photos, videos, attendee comments), early-bird ticket offer for the next event, season-pass models, push retargeting. This is the layer that lets you sustain the attendee relationship after the event ends — often more valuable than the ticket itself.

Our Preferred Technology Stack

We typically reach for the following — adapted per project to your event scale, ticket volume, and sponsorship strategy.

Teknik Stack
Next.js (organizer web console)React Native (attendee mobile app)NestJS / FastAPI (API)PostgreSQL + PostGIS (geo)Redis (cache + queue)Stripe + iyzico (payments)FCM + APNs (geo-targeted push)Mapbox (festival ground mapping)Rotating QR (dynamic ticket)Polygon NFT (optional verification)Mixpanel + Amplitude (analytics)Sentry + Datadog

Sıkça Sorulan Sorular

Three concrete reasons. (1) Commission. Off-the-shelf platforms charge 8-15% of ticket revenue; once you cross ~50,000 tickets a year, the investment in your own platform pays back inside 12-18 months. (2) Brand control and data ownership. On a third-party platform you are the seller but the attendee is 'the platform's customer' — the email list, behaviour data, and remarketing rights belong to them. On your own platform the attendee sits entirely in your CRM. (3) Sponsorship slot design and bespoke UX. You cannot define 'show the gold sponsor's logo on the app home screen for the entire festival week' on an off-the-shelf platform — we can, and that directly grows your sponsorship revenue.

Plan an Event Sector Assessment

Book a 30-minute discovery call — free, no commitment. We listen to your event flow, sponsorship model, and target metrics, then talk concretely about how the platform takes shape.